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Elements and Performance Criteria

1. Optimise relationships within the agency.
   • Analyse and report on relationship between property management and other agency activities.
2. Identify and document communication gaps within agency.
3. Develop strategies that optimise communication to improve the property management business.
4. Analyse real estate practice.
   • Identify and implement client care service standards to build client loyalty.
5. Analyse positive and negative feedback to continuously improve products and customer service.
6. Coordinate products and agency services to maintain and improve client experience.
7. Optimise business development strategies.
   • Develop and document strategies to promote a professional and ethical agency image.
8. Prioritise property management business development approaches.
9. Establish business development resources.
   • Examine existing communication and promotional materials.
10. Develop communication and promotional materials to reflect business development priorities.
11. Confirm that communication and promotional materials reflect agency professional and ethical image.
12. Confirm that communication and promotional materials are appropriate.
13. Initiate relationships with potential clients.
    • Develop communication strategies to effectively liaise with profiled clients.
14. Discuss and negotiate individual client needs and expectations.
15. Prepare listing presentation documentation.